COFCO, jointly with ten mainstream media from ten metropolises, launched a large scale welfare event on January 17. The theme is Happy New Year Way Home. The event will help ten thousand poverty-stricken college students going back home studying at the ten cities, since going back home for the Spring Festival is very important in China’s traditional culture.
COFCO is doing so because COFCO cares about poverty-stricken college students. The welfare event not only pays for transportation fees, but also offers big COFCO gifts to every poverty-stricken student, so that the students can enjoy happiness with their family members during the Spring Festival.